Monday, 20 September 2010




Today, there are over a hundred counts of vampire literature (only including recent works) and add to that the growing number of movies, TV shows and get this, even magazines dedicated to the world of the undead. Its a crazy whirlwind of obsession surrounding this fantastical topic, and teens are at the very centre of it, feeding it, fuelling it, driving it. It has become a whole new culture in itself and I can't recall very many trends that have caught on to this magnitude. I turn on the television and on a number of channels I see vampire related shows; True Blood, Vampire Diaries, Moonlight, and before these, Kindred:The embraced, Buffy, Angel, Dark Shadows and more. Not to mention shows which frequently feature the immortal bloodsuckers; Charmed, Smallville, The Wizards of Waverly Place and Supernatural (one of my favourite series of all time). I walk into my favourite bookstore and it seems like there are more and more books being published about vampires; I'm losing count of them all. Its just crazy! And I can't escape it.

I cannot disregard that some of these works are actually really good. I have read a number of vampire books and watched a few great shows. This is not about whether they are good or not. There is just such an overload of it and the beast is still growing. I wonder, at what point can this become a danger to obsessed, infatuated youths?

Firstly, how did this obsession come about? Its not like vampires are a new and uncommon idea. They have been around and evident in literature since the 1700's, in mythology for even longer than this and since the beginning of the film industry, many movies have been made featuring these supernatural creatures. But why has the extreme obsession come about now? I have a few opinions on this.
Mostly I believe it is due to the new look which modern vampires have taken on that gets girls (and guys) blood boiling and their hearts aflutter. Instead of the dark monstrous creatures they used to be, they are now brooding, toned, gorgeous hunks. Any females dream apparently. Take Edward Cullen of the Twilight books. I mean the guy sparkles! What bloodsucking immortal sparkles so much they belong in a rap video? Its the same with the guys from the Vampire Diaries. The two main guys are ridiculously good looking and have hardly a frightening quality about them. Not much like the vampires I would imagine. Where vamps used to represent a sullen, goth look, separating them from humanity, more and more they are turning into preppy guys who play sports, and music, and go to prom. This everlasting youth and beauty seems even more of a fascination in this day and age, where appearance and vanity play such a huge part in modern society.

Even parents of vampire obsessed teens are following in their children's footsteps. I have seen it in my own home! My younger sister and I had started watching the Vampire Diaries a little while before it was aired here in New Zealand. I haven't read the books but the show is pretty good in terms of the storyline and some of the characters are intriguing. My sister immediately took to it and when the show aired here she was determined to watch the entire season all over again. A couple of weeks after it started I was at home watching TV when my mum comes bounding into the room. "Kirst its eight thirty", she tells me tapping her foot. I look at her puzzling over her excitement. "Yeh...so?" I ask her. "Vampire Diaries is on", she squeals. I nearly fell off the couch at that. My mum...my mother who likes soaps and the news and cooking shows was kicking me out of the lounge to watch a show about vampires in high school! I was completely mind blown, and it made me consider how and why this happened. Not that this is such a bad thing (yet...). But I just wanted to find out more about this attraction. It can't just be the hot guys, seeing as there is an assortment of them on TV alone to ogle at.

I also believe that the obsession has a lot to do with us as human beings in general; our desire for danger and the unknown. Vampires are generally seen as mysterious and also dangerous in most cases. They are apart from normal society. Combine this with the physical appeal of these mythical creatures and they become extremely desirable to hormonal teens. This also ties in with the escapism theme which I have found recurring in articles I have read pertaining to this obsession teenagers have with vampires. Its something that resonates with angsty adolescents. Many of them feel separate from their surroundings, misunderstood and different. Obviously the image of vampires set in these books, movies and TV shows is an attraction to youths; a perfect way to escape the realities they may face. On top of this the danger and rebelliousness displayed by these characters reflects the behaviour of many teenagers. In this sense its not much of a stretch to see why teens may latch on to the fantasy, wanting their lives to be more like what they read or see in movies.




But this is where I struggle with the idea. I like to escape into a good story as much as the next person. Anyone who knows me knows that I always have my nose stuck in a book; a great deal of the books I read are fantasy. I definitely find themes in books which I can relate to, but I have yet to become so infatuated with an idea. Can it be a danger that teens, even adults have become so consumed with this attraction? What does it actually mean for young girls or boys who fantasise so deeply about the world of vampires? I read a Christian response based on the obsession the writer witnessed amongst youth in his church, with the Twilight novels and movies. As a Christian myself I think that he makes some good points, but I believe they could relate not just to the Twilight phenomenon and Christian teens, but to the general vampire obsession which many teenagers are preoccupied by; the breaking down of friendships because of differing opinions on books and characters, the masses of movie posters and pictures plastered to every inch of bedroom walls, the constant fantasising about romances and lusting after fictional characters (I have seen this with many young adults I know). What is this doing to their perception of reality and fantasy? Is it blurring the line? I read a disturbing news article about a British teenager who murdered an elderly woman in her home, cut out her heart, ate it, and drank her blood believing that it would make him a vampire, make him immortal. The first thing that came to my mind was that this boy had to be mentally unstable, but the interesting thing is that the court did not rule insanity on the part of the boy and many witness accounts claimed that he was a normal teenager. How can that be? This really made me think about how impressionable teenagers can be, changing trends with each new outfit. But this trend does not seem to be fading, only growing. It seems almost unhealthy that youths can so easily be consumed by something that is completely unreal, and that a lot of parents are happy to let them do so, even following pursuit. The fantasy world of vampires is being pumped out of every facet of the media, adhering to the demands of fans and also generating more demand. When will the cravings for more subside?

References
AnnaEK., (n. d.)., Sinking their fangs into society: assessing the severity of the vampire
Obsession, Teen Ink. Retrieved August 25, 2010 from http://www.teenink.com/opinion
/pop_culture_trends/article/192444/Sinking-their-Fangs-into-Society-Assessing-the-
Severity-of-the-Vampire-Obsession/

Bunyan, N., (2002, August 03)., Killer obsessed with vampires is jailed for life, Telegraph.
Retrieved August 25, 2010 from http://www.telegraph.co.uk/news/uknews/1403454/
Killer-obsessed-with-vampires-is-jailed-for-life.html

Dalahoyde, M.A. Dr., ( n.d.)., Vampire filmography, Washington State University. Retrieved
September 21, 2010 from
http://www.wsu.edu/~delahoyd/vampirefilms.html

Moroney, J. A., (n.d.)., Vampiric obsession, Pop culture Chris. Retrieved August 26, 2010 fromhttp://joelamoroney.com/2009/04/15/vampiric-obsession/

Skutelnik, S., (2008, September 28)., Vampire books for teens, Suite 101. Retrieved September
21,2010 from
http://www.suite101.com/content/vampire-books-for-teens-a70790

Truitt, B., (2009, October 25)., Our deep, dark obsession with vampires, USA Weekend.
Retrieved August 25, 2010 from http://www.usaweekend.com/article/20091025/
ENTERTAINMENT03/91121001/Our-deep--dark-obsession-with-Vampires

What’s with the vampire obsession? True blood writer explains, (2009, September 4).,
Retrieved August 25, 2010 from http://www.starpulse.com/news/index.php/2009/09/0
4/what_s_with_the_vampire_obsession_true_b

8 comments:

  1. What a great topic! I personally find the current obsession with these "new look" vampires ridiculous and annoying. I'm so over flicking on the tele to see images of hot guys biting the necks of hot girls! Seriously... I mean I enjoyed Twilight but I'm not a crazy obsessed fan like most, and if anything the saturation of all things "vampire" in the media has actually turned me off the movie. Have you seen the adverts for the new movie "Vampires Suck"? It's a full feature spoof and looks like total crap to say the least. Couldn't agree with your view point more Kirsty! Good stuff :)

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  2. I agree with both you and Jodie on this one! I watched the Twilight movies aswell but i personally wouldn't want my boyfiend to bite my neck and suck my blood like all the young teenage girls obssess over at the moment. I was flicking through the Womans day magazine and came accross a page with an article called "Twilight helped me lose 41kg" just because a 49 year old woman wanted to look like Bella Swan. Then the next page had a 34 year old woman with a large tattoo of Edward Cullen's face on her back! This obsession is not only a concern for youth but adults too! Very interesting and relevant topic Kirsty good work.

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  3. Vampires - they are everywhere! I haven't even given them a chance yet cause I never really get into movies unless they have cheerleaders in them. Perhaps I should branch out.

    Whenever I think of Vampires, I think of Emo's. Will the pale skin, the dark auras. Did vampires became massive after the emo style erupted?

    I dare say there is group of individuals somewhere protesting the whole vampire movement, due to it celebrating the afterlife and what not.

    Pft - its all fantasy.

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  4. This is actually a very facinating topic, in my opinion the current vampire fad is somewhat sickening, I work in a book store and every time a new vampire series comes in I ask my boss if i'm allowed to burn it. I grew up on good old classic Vampire stories like the 'Lost boys' and 'Dracula' the vampires that sucked blood and didn't sparkle like a pixie, the vampires of this generation are down right terrifying in the fact that teenagers are so inflatuated by them. I really hope its a fad that will die out eventually, like when being "Emo" was cool.

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  5. haha yeh I have nothing against vampires. I have read some great books and watched some awesome movies (I love Lost Boys). I guess I get the appeal but it is ridiculous that it has come to this extent. Especially with books. I completely know what you mean. Publishers are releasing new vampire books every other month, most just teen romance fluff mixed with fangs, and sometimes not even those. Where does it end?

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  6. Hi Kirsty. Great article. Look forward to reading more. Glad you liked my article. It was written before Vampire fiction really exploded into Pop Culture. Have you heard about the remake of Fright Night that's in production, starring David Tennant? Curious how they deal with a 80s Vampire flick in the age of Twilight.

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  7. Hahaha sparkles so much they belong in a rap video! Sorry, I enjoyed that bit. Now everyone in the library thinks I'm weird...

    Anyway! YOu really have looked at the topic in a very interesting way. Perhaps the part I agree with most regarding this latest obsession is where you mention society's focus on vanity and beauty and how this correlates with the gorgeous men and women parading our screens as part of the undead cult. Great comparison and perhaps if you had to look at it on a psychological level, it would echo society's obssession with the many beautiful and gorgeous celebrities that are photoshopped and liposuctioned in order for the rest of us to want to look like them and think its 'normal'.
    Well written! xx

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  8. Spot on mate. I remember a conversation with a friend a while ago about movies and how Hollywood seems to have become enamored with the supernatural - I wonder if we've taken every other concept as far as it can go, and the only fresh material left is 'beyond this mortal coil'...
    Anyways. Freud would probably say it's all about man's secret quest for immortality...or the morbid curiosity of what WE would look like covered in glitter...

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